In a recent investor's call, the head honchos of the Six Flags corporation announced the results from April-June (Q2) in the parks. Revenue for the company from the last three months was up 5% and attendance was quote, "up slightly over prior year". To sum this up in broader terms, it was a successful quarter of the year for the parks (and chain). But, the interesting slice of information was actually when the CEO Jim Reid Anderson talked about their new financial strategy for the future. After saying that the chain had a history of "overly aggressive discounts", he said that the unnecessarily large discounts were not thought out well, and in the future, there will be less of these in the long run. And for the discounts that will remain, they plan on offering the best offers during the off-season and smaller discounts during summer and peak days. In addition to cutting out some major discounts, the company is planning on increasing the general pricing of tickets as well.
The last interesting thing that was mentioned was when an investor had asked if they look to grow attendance in the parks. Jim Reid Anderson replied that their real focus will be to the raised pricing of their admission, passes etc. instead of attendance numbers. He also added that while they can offer discounts to bring in more visitors, they were hoping not as much- since this has been their strategy for the past decade which brought the company to bankruptcy in 2009. So basically, the company won't make money from attendance, so they're focusing on cutting discounts and raising admission prices and rates.
The last interesting thing that was mentioned was when an investor had asked if they look to grow attendance in the parks. Jim Reid Anderson replied that their real focus will be to the raised pricing of their admission, passes etc. instead of attendance numbers. He also added that while they can offer discounts to bring in more visitors, they were hoping not as much- since this has been their strategy for the past decade which brought the company to bankruptcy in 2009. So basically, the company won't make money from attendance, so they're focusing on cutting discounts and raising admission prices and rates.